Privacy Policy

Effective Date: July 1, 2025

Reno Roots respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website. It also outlines your rights under applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

By using Reno Roots, you agree to the terms outlined in this policy. If you do not agree, please discontinue use of the site.

1. Information We Collect

We collect limited personal and non-personal information to improve site functionality and user experience. This includes:

  • Personal Information: If you submit a comment, contact form, or subscribe to updates, we may collect your name, email address, and any message content you provide.
  • Usage Data: We automatically collect data such as browser type, operating system, referral URLs, pages visited, time spent on site, and general location (based on IP address).
  • Cookies and Tracking Technologies: We use cookies and similar technologies to analyze site traffic, remember user preferences, and improve performance. You can manage cookie settings through your browser.

We do not collect sensitive personal data such as financial information, health records, or government identifiers.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to inquiries or comments submitted through the site
  • To improve site performance, content relevance, and navigation
  • To monitor and prevent spam, abuse, or unauthorized access
  • To comply with legal obligations and protect our rights

We do not sell your personal information. We do not use your data for profiling, automated decision-making, or behavioral advertising.

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:

  • Consent: When you voluntarily submit information (e.g., contact form), you consent to its use for the stated purpose.
  • Legitimate Interest: We may process usage data to improve site functionality and security.
  • Legal Obligation: We may retain certain data to comply with applicable laws or respond to lawful requests.

You have the right to withdraw consent at any time by contacting us or adjusting your browser settings.

4. Your Rights Under CCPA

If you are a California resident, you have the following rights under the CCPA:

  • Right to Know: You may request details about the personal information we collect, use, and share.
  • Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
  • Right to Opt-Out: You may opt out of the sale of your personal information. Reno Roots does not sell personal data.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided below. We may need to verify your identity before processing your request.

5. Your Rights Under GDPR

If you are located in the EEA or UK, you have the following rights under GDPR:

  • Access: You may request a copy of the personal data we hold about you.
  • Rectification: You may request corrections to inaccurate or incomplete data.
  • Erasure: You may request deletion of your personal data, subject to legal retention requirements.
  • Restriction: You may request that we limit the processing of your data.
  • Data Portability: You may request a copy of your data in a structured, machine-readable format.
  • Objection: You may object to certain types of processing, such as direct marketing.

To exercise these rights, contact us using the details below. We will respond within the timeframe required by law.

6. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy. Usage data may be retained for analytics and security purposes. If you request deletion of your data, we will comply unless retention is required by law.

7. Data Security

We implement reasonable technical and organizational measures to protect your data from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is completely secure. We encourage users to avoid submitting sensitive information through public channels.

8. Third-Party Services

Reno Roots may use third-party tools for analytics, spam prevention, or content delivery. These services may collect usage data in accordance with their own privacy policies. We do not control or endorse the practices of external providers.

9. International Transfers

If you are located outside the Philippines, your data may be transferred to and processed in countries with different data protection laws. By using Reno Roots, you consent to such transfers.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Continued use of the site after changes are published constitutes acceptance of the revised policy.

11. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us.